Short answer: a 14-in-1 vegetable chopper that leaves our factory at about US$2.66 typically sells for $20 to $32 on Amazon. In our worked example at $24.99, the factory price is only about 11% of the shelf price. Amazon's fulfilment and referral fees, advertising and returns are the biggest costs, sea freight is one of the smallest, and the seller still keeps about $5.58, roughly 22%, per unit.

HEHUI is a China kitchenware manufacturer with our own factory since 2010. In this example, our factory price, the product's box size and Amazon's 15% referral rate are real figures. Freight, duty, FBA fees, advertising and returns are example figures, labelled as such, because they change with route, date, account and season.

The price journey, step by step

StepCost per unitRunning totalWhere the number comes from
1. Factory price$2.66$2.66Real: VC002 14-in-1 starting price US$2.00 to $3.32 for 100+ units; we use the middle.
2. Sea freight to the US$0.60$3.26Example: about 110 boxed sets per m³ (box 34 x 15 x 15 cm), 60 m³ in a 40 ft container, container cost in a common range.
3. Import duty and customs$0.90$4.16Example: duty on Chinese kitchenware has changed often since 2025; we assume about 30% of the factory price plus broker fees. Ask your broker.
4. Delivery to the Amazon warehouse$0.30$4.46Example: trucking from the port and receiving.
5. FBA fulfilment fee$6.00$10.46Example for a boxed item of about 0.9 kg; check Amazon's FBA calculator.
6. Storage$0.20$10.66Example: a few months in an Amazon warehouse.
7. Amazon referral fee (15%)$3.75$14.41Real rate for most kitchen products: 15% of $24.99.
8. Advertising$3.75$18.16Example: ad spend at 15% of the sale price.
9. Returns and damage$1.25$19.41Example: an allowance of 5% of the sale price.
Amazon sale price$24.99Typical Amazon range for this format: $20 to $32 (search, November 3, 2026).
Seller keeps$5.58About 22% of the sale price, before the seller's own overheads.

Step 1: the factory price is the smallest big number

Our 14-in-1 chopper (VC002) starts at US$2.00 to $3.32 per set for 100+ units. That price includes the chopper, its grids and inserts, the container and the color box. It is about one tenth of what the same format sells for on Amazon, and similar sets sold for $14 to $21 at Walmart and $19 to $30 on TikTok Shop in our retail vs factory price check.

Steps 2 to 4: getting it to the US costs less than a dollar a set

A boxed chopper measures 34 x 15 x 15 cm, about 0.0077 m³. Allowing for cartons, about 110 sets fit in a cubic metre, so a 40 ft container holds several thousand. Even at a high container rate, sea freight stays well under a dollar a unit. Import duty is the cost to check most carefully: rates on goods from China have changed many times since 2025, so ask your customs broker before you price. If you prefer one landed figure, ask us for a DDP quote; see EXW, FOB or DDP.

Steps 5 to 7: Amazon's fees are the biggest jump

The FBA fulfilment fee is charged per unit by size and weight, and a boxed chopper of about 0.9 kg pays several dollars. Add the 15% referral fee and Amazon's share is about $9.75 in our example, more than three times what the product cost at the factory. A smaller, lighter box lowers the FBA fee, which is one reason box size matters when you pick a set; our set sizes guide compares weights and boxes.

Steps 8 and 9: advertising and returns decide the margin

New listings usually need advertising, and kitchen gadgets get returns when blades are dull or lids crack. These two lines are where sellers win or lose. A better product lowers both: fewer returns, better reviews and cheaper clicks. That is why we suggest testing two or three sets before you commit, rather than buying the cheapest one.

What about Walmart and TikTok Shop?

The journey is the same up to the warehouse. After that, each marketplace has its own commission, fulfilment option and advertising model, so steps 5 to 9 change. The point stays the same: the factory price is the smallest share of the shelf price, which gives you room to price competitively.

How to start at the factory price

  1. Sample first: no minimum on stock items; samples ship within 7 days outside peak season.
  2. Order 100+ units for listed prices: starting prices apply from 100 units per model.
  3. Brand it: a logo, custom colors or a retail box from 100 units; drawings in 3 days.
  4. Ship your way: FOB to your forwarder, DDP to your warehouse, or single parcels while you test.

Frequently asked questions

How much of an Amazon vegetable chopper's price is the factory price?

In our worked example, about 11%. The 14-in-1 chopper leaves our factory at US$2.66 (the middle of its $2.00 to $3.32 range for 100+ units) and sells for $24.99. Amazon fees, advertising and returns take the largest share.

What is the biggest cost after the factory price?

Usually Amazon's own fees: the FBA fulfilment fee and the 15% referral fee together came to about $9.75 in our example, more than three times the factory price.

How much does sea freight add per chopper?

Very little. A boxed 14-in-1 chopper takes about 0.0077 m³, so a 40 ft container holds several thousand sets and freight works out to well under a dollar each in our example.

Are these exact costs?

No. The factory price, box size and Amazon referral rate are real; freight, duty, FBA fees, advertising and returns are example figures that change by route, date, account and season. Use them as a template and replace each line with your own quotes.

Can I buy at the factory price?

Yes. Our listed starting prices apply from 100 units per model, there is no minimum on stock orders, and outside peak season samples ship within 7 days.

Run the numbers with our real quote

Tell us the set you are considering, your quantity and your warehouse address. We will send the factory price and a freight or DDP quote, so you can replace the example lines above with real figures.

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Sources: HEHUI VC002 product page (starting price and box size); Amazon.com search for "vegetable chopper", November 3, 2026; Amazon's standard 15% referral rate for kitchen products. Related: Amazon prices vs factory cost · VC002 14-in-1 chopper